Marketing
We invest heavily in the marketing strategy for each event, which becomes apparent with our amazing turnout figures. Below is a brief outline of the marketing activity that will be involved before the event:
Advertisements
- Advertisements in leading local newspapers with high expat following
- Advertisements in various expatriate websites
- Advertisements and articles in various expatriate magazines
- Radio Advertising Campaigns
- Extensive sponsored advertising on all major search engines
- Banner advertising on all partner websites
- Full Banner campaign across all 21 Top Language Jobs International Sites 2 months up to the event
- Extensive viral campaigns across social networking websites
Inserts
- 100,000 tickets emailed to database of leading expatriate websites
Other ticket distribution
- 200,000 tickets mailed to registered users of www.toplanguagejobs.com
- 30,000 tickets mailed to previous visitors
- 10,000 tickets requested by exhibitors for mailings to their own databases
Quick Stats from 2009 Fairs
- Last year we averaged over 7,000 visitors per event to our fairs, demonstrating our successful marketing strategies and unrivalled status as Market-Leaders.
- Our websites range from between 80,000 – 100,000 unique visitors per month, further demonstrating our strength in the Industry
- We had the likes of Apple, Aon Expat Insurance, TVCN, TimeOut Magazine, Dutchnews.nl, Siemens, Hertz, IBM, Hays, Randstad, Booking.com, EPSO and pokerstars.com (as well as many, many more) exhibiting with us
- Our Candidates came from all over the world to visit our Fairs, some traveling from as far away as America and Asia to visit our exhibitions.
